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Name: Strategies to Identify and Reach Your Target Customers
Start: 2025-11-04T17:00+00:00
End: 2025-11-04T19:00+00:00

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Bona-fide Torrance-based, non-profit groups may submit events to be included in the Torrance citywide calendar pending approval. The City of Torrance Citywide Calendar System Administrator (Communications Division) is responsible for determining which events are appropriate for posting and then approving a calendar entry. The administrator also has the capability to submit the event to other calendars so that your event may be posted on more than one calendar if appropriate. Events must occur within Torrance city limits to be considered for inclusion and submitted within the categories already identified within the calendar. Find out How To Submit.

Strategies to Identify and Reach Your Target Customers

Date: 11/04/2025 9:00 AM - 11:00 AM 11/04/2025 9:00 AM 11/04/2025 11:00 AM

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In this Marketing workshop, we start by helping you identify your target market. These are your best potential customers and knowing them helps you create a better product or service. It also makes all your promotional efforts more focused and effective.

We show you how to finalize the design of your product or service and make sure it’s right for your target market. Then we take you through how to create a value proposition that perfectly captures the unique value your product or service brings to your customers. Next you have to build your marketing message. That’s the information for your brochures, websites, and anything else you use to sell your product or service. We will also review a number of promotional methods and help you draft a promotional plan for your business.

This workshop focuses on hands-on exercises to help you create a target market, value proposition and promotion plan for your business.

SCORE’s Small Business Essentials Workshops prepares individuals to make the right decisions and create actionable plans when starting a small business. Whether you are starting a business on your own (one-person business) or a business with employees, we have the right set of workshops to help you succeed.