City of Torrance Class Code: 1327 Class Designation: Civil Service	July 1991 (Revised) Representation Unit: Torrance Professional & Supervisory Association
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Cable TV Producer/Writer

Definition

Under supervision, supervises the work of program development personnel; writes cable television program scripts for City subscriber and institutional channels; responsible for overall development of program ideas, preproduction program research, audience analysis and production format; and does related work as required.

Distinguishing Characteristics

Distinguished from Cable Television Administrator in that the incumbent is not responsible for the overall operation of the City's cable television division. Distinguished from Assistant Producer/Writer in that the Assistant Producer/Writer does not supervise program development personnel.

Examples Of Duties

Plans, assigns, monitors, and evaluates the work of program development personnel engaged in writing cable television program scripts for City subscriber and institutional channels;

develops program ideas and the design and implementation of the production format; conducts preproduction program research and audience analysis;

provides technical assistance to City departments and officials regarding program ideas and program development;

writes program scripts in various formats such as documentary, storyboards, treatments, narrative, program logs and rundown sheets, for live pretaped and alphanumeric programming;

promotes the use of the City government cable television facility and channel by preparing materials for multimedia dissemination including press releases, billboards and video messages;

directs field productions;

trains, counsels subordinate staff and recommends disciplinary action;

ensures production remains within allocated time and financial resources.

Minimum Qualifications

Knowledge of:

Pre-production planning including program ideas, treatments and storyboards;

Scripting formats (i.e., narratives, documentaries, news, promotional and public service announcements);

Basic techniques of television production;

Post-production procedures including off-line and on-line editing techniques;

Procedures for obtaining performance rights and clearances;

Supervisory principles and practices.

Ability to:

Translate a variety of written materials into television script format;

Communicate effectively both orally and in writing;

Develop, produce and direct programs;

Supervise the work of subordinate staff including coordinating, assigning, monitoring and evaluating work and training, counseling and disciplining staff;

Write promotional materials such as press releases, billboards, and video messages;

Work independently and meet frequent deadlines;

Establish and maintain effective working relationships with the public, personnel from other agencies and City employees.

License Required

A valid California Class C drivers license.

Experience

Two years of experience in commercial, industrial, educational, or governmental script writing and video production.

Education

Graduation from a four year college or university with a Bachelor's degree in Journalism, Communication, Television Production or related field. Additional qualifying experience may be substituted for the required education on a year for year basis.