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City of Torrance
Class Code: 1327

Class Designation: Civil Service

May 2006 (Revised)

Representation Unit: Torrance Professional &
Supervisory Association

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Cable TV Producer/Writer

Definition

Under direction, supervises the work of program development staff; develops cable television program scripts for City subscriber and institutional channels; oversees overall development of program ideas, pre-production program research, audience analysis, and production format; and performs related work as required.

Distinguishing Characteristics

The Producer/Writer is distinguished from Cable and Community Relations Manager in that the incumbent is not responsible for community relations and the overall operation of the City's cable television division and distinguished from the Assistant Producer/Writer in that the incumbent is responsible for the supervision of program development staff.
Supervision Exercised/Received
Receives supervision from the Cable and Community Relations Manager; exercises direct supervision over program development staff.

Examples Of Essential Duties

The following duties represent the principal job duties; however, they are not all inclusive.
  • Plans, assigns, monitors, and evaluates the work of program development personnel engaged in writing cable television program scripts for City subscriber and institutional channels;
  • Develops program ideas and the design and implementation of the production format;
  • Conducts pre-production program research and audience analysis;
  • Provides technical assistance to City departments and officials regarding program ideas and program development;
  • Writes program scripts in various formats such as documentary, storyboards, treatments, narrative, program logs and rundown sheets, for live pre-taped and alphanumeric programming;
  • Promotes the use of the City government cable television facility and channel by preparing materials for multimedia dissemination including press releases, billboards and video messages;
  • Directs field productions;
  • Ensures production remains within allocated time and financial resources;
  • Supervises staff; supervisory duties include instructing, assigning, planning and reviewing work, evaluating work performance and completing performance evaluations, coordinating activities, maintaining standards, allocating personnel, acting on employee problems, selecting new employees, implementing employee discipline, providing training, advice and assistance as needed.
  • Examples of Other Duties

    While the following tasks are necessary for the work of the unit, they are not an essential part of the purpose of this position and may also be performed by other unit members.
  • Performs liaison functions with other City departments to ensure efficient service;
  • Serves on various committees.
  • Minimum Qualification Guidelines

    Knowledge of
  • Pre-production planning including program ideas, treatments and storyboards;
  • Scripting formats (i.e., narratives, documentaries, news, promotional and public service announcements);
  • Basic techniques of television production;
  • Post-production procedures including off-line and on-line editing techniques;
  • Procedures for obtaining performance rights and clearances;
  • City policies and procedures affecting departmental operations;
  • General City operations;
  • Principles of supervision, training and employee relations. 
  • Ability to
  • Translate a variety of written materials into television script format;
  • Communicate effectively both orally and in writing;
  • Develop, produce and direct programs;
  • Supervise subordinates including training, assigning, monitoring and evaluating work, counseling and disciplining staff, and processing grievances;
  • Shift priorities as departmental workload demands require;
  • Operate modern office equipment, computers and software applications;
  • Write promotional materials such as press releases, billboards, and video messages;
  • Work independently and meet frequent deadlines;
  • Establish and maintain effective working relationships with the public, personnel from other agencies and City employees;
  • Implement and adhere to City and department rules, regulations and policies that govern assigned services and operations;
  • Learn and utilize new skills and information to improve job performance and efficiency. 
  • License or Certificate 

    Must possess a valid appropriate California driver's license.

    Education and Experience

    Any combination of education and experience that would have provided the required knowledge and skills is qualifying. A typical way to obtain the knowledge and skills would be:
    Bachelor's degree in Journalism, Communications, Television Production or a related field; and two years of experience in commercial, industrial, educational, or governmental script writing and producing.  Additional qualifying experience may be substituted for the required education on a year for year basis.
    Special Requirements

    Performance of the essential duties of this position includes the following physical demands and/or working conditions.

    Requires the ability to exert a small amount of physical effort in sedentary to light work involving moving from one area to another; requires sufficient hand/eye coordination to perform semi-skilled repetitive movements, such as data entry and the use of calculators.  Tasks require sound and visual perception and discrimination, as well as oral communications ability.  Tasks are regularly performed without exposure to adverse environmental conditions.