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City of Torrance
Class Code: 1333

Class Designation: Civil Service

October 2003 (Revised)

Representation Unit: Executive and Management Employees

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Cable and Community Relations Manager

Position Summary

Under general direction, responsible for the Office of Cable Communications which includes managing the development and operation of government and public access channels; the cable television franchise agreement; content of the City's Homepage; radio station and audio/visual services. Manages community relations functions of the City; and serves as staff to the Cable Television Advisory Board, Cable Television Public Access Foundation, and City Council; and performs related work as required.

Reporting Relationships

Receives direction from the City Manager, and acts as the liaison with the City Council, Cable Television Public Access Foundation, and Cable Television Advisory Board in matters regarding cable television and community relations. Provides direct supervision to supervisory, professional and support staff.

Job Duties

  • Plans and directs the work of staff including: training, assigning, reviewing, evaluating work performance, coordinating activities, maintaining standards, allocating personnel, selecting new employees, acting on employee problems and recommending and implementing employee discipline.
  • Manages, negotiates, enforces and revises the provisions of City's ordinances and franchises governing cable television services.
  • Responds to and investigates citizen and subscriber complaints or questions.
  • Monitors and reports on legislative and industry matters impacting the City's cable television policies, programs and applications.
  • Plans, develops, and operates the City's government and public access channels and the City's traffic and highway information radio station.
  • Assesses and monitors work load, administrative and support systems, and internal reporting relationships.
  • Develops, implements and evaluates plans, policies and procedures to achieve annual goals and objectives.
  • Develops and monitors the divisional budget and establishes budgetary controls.
  • Coordinates Division programs and participation for inter-departmental or City events.
  • Facilitates development and implementation of community relations for citywide public information inclusive of web content development, and media and print.
  • Develops, implements and manages the content on the City's Homepage.
  • Prepares reports and recommendations for City Council agenda items, the Cable Television Public Access Foundation, and the Cable Television Advisory Board.
  • Knowledge and Abilities

    Knowledge of

  • Management and supervisory principles and practices including supervision and employee relations.
  • Principles of budget preparation, budget estimation and tracking.
  • Applicable local, State and Federal regulations.
  • Principles and practices of community relations and public information, including conduct of media relations relative to public agencies.
  • Methods and techniques of writing, editing, marketing, graphic arts, audio-visual production, and photography.
  • Hazards and generally accepted safety standards.
  • City ordinances and administrative rules and regulations affecting departmental operations and personnel matters.
  • General City operations.
  • Ability to

  • Supervise subordinates including training, assigning, monitoring and evaluating work, counseling and disciplining staff, and processing grievances.
  • Schedule work tasks and major projects.
  • Analyze complex issues, evaluate alternative solutions, develop sound conclusions, and recommend a course of action.
  • Develop and monitor a divisional budget and establish budgetary controls.
  • Develop clear, concise, and comprehensive studies, reports, and agenda items.
  • Interpret and apply Memoranda of Understanding, City ordinances and administrative rules and regulations affecting departmental operations and personnel matters.
  • Ensure safety and professional work standards are met.
  • Direct staff under emergency conditions.
  • Utilize a computer and other office equipment.
  • Understand and carry out oral and written directions.
  • Communicate effectively orally and in writing; give effective public presentations.
  • Make effective oral presentations to City Commissions, the City Council and other groups.
  • Establish and maintain effective working relationships with City employees, City Commissioners, public officials, private and community organizations and the public.
  • Experience/Education/Training

    Any combination of education and experience that would have provided the required knowledge and skills is qualifying. A typical way to obtain the knowledge and skills would be:

    Graduation from a college or university with a Bachelor's degree in Communications, Public Administration or a related field and five years of increasingly responsible experience involving cable television administration or community relations. Two of the five years of experience must be in a lead or technical supervisory capacity.

    Special Requirements

    Performance of the essential duties of this position includes the following physical demands and/or working conditions:

    Requires the ability to exert a small amount of physical effort in sedentary to light work involving moving from one area of the office to another; requires sufficient hand/eye coordination to perform semi-skilled repetitive movements, such as using a computer key board. Tasks require sound and visual perception and discrimination, as well as oral communications ability. Tasks are regularly performed without exposure to adverse environmental conditions.