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City of Torrance
Class Code: 1509
Class Designation: Civil Service

March 2007
(Revised)

Representation Unit: Torrance City Employees Assoc.

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Graphic Designer

Definition
Under general supervision, designs a variety of professional and complex computer generated graphics, illustrative and photographic materials and prepares accurate typesetting of forms, flyers, bulletins, reports, and other documents and publications for City Departments; and performs related work as required.

Distinguishing Characteristics

Distinguished from Duplicating Equipment Operator and Reprographic Equipment Operator in that the incumbent is not responsible for operation of photocopy equipment or offset printing equipment.  At this level, incumbents work with only occasional instruction or assistance; work is reviewed upon completion for overall results.  Work requires incumbents to exercise judgment in selecting appropriate guidelines to follow; significant deviations require prior approval.

Supervision Exercised/Received

The Graphics Designer receives supervision from the Central Services Supervisor or Central Services Coordinator.

Examples Of Duties

  • Designs and prepares presentation graphics, maps, publications, posters, flyers from verbal or written instructions and/or rough drafts.
  • Meets with user departments to determine needs for projects and makes recommendations on design, layout, and materials, including changes to enhance final look of documents.
  • Sets up format and organizes material in conformance to user department requests.
  • Specifies and justifies documents using a variety of point sizes.
  • Produces aesthetically attractive and visually balanced finished products utilizing computerized paste-up and layout. 
  • Checks work for completeness, accuracy, and compliance with legal, user, and other requirements and makes necessary changes after user department review.
  • Maintains schedules to assure that work is delivered in accordance with established deadlines and/or priorities.
  • Maintains records of services performed including hours of labor, materials used, costs incurred, document numbers, and typestyles.
  • Recommends/orders supplies based on needs or state-of-the-art information.
  • Examples of Other Duties

    The following duties represent duties that are generally performed by this position, but are not considered to be principal job duties:
  • May perform bindery room and other print shop duties as needed.
  • Attends division and department meetings as required.
  • Serves on various committees as appropriate.
  • Distributes notices, flyers, etc. as assigned.
  • Performs related duties as required.
  • Minimum Qualifications Guidelines

    Knowledge of:
  • Principles, techniques, practices and production equipment/materials used in graphic design.
  • Equipment, materials, procedures, and standards regarding computerized typesetting.
  • Computer software used in graphic design currently in use in the City including, but not limited  to Adobe Illustrator, Adobe Photoshop, Adobe Pagemaker, QuarkXPress, PowerPoint and Adobe Acrobat.
  • Principles of copy layout.
  • Paper types and printing requirements.
  • Customer service techniques.
  • English usage, grammar, spelling, and punctuation.
  • City codes and ordinances, and administrative rules and regulations affecting departmental  operations.
  • City and Department Mission including strategic goals and objectives.
  • General City operations.
  • Ability to:
  • Utilize various graphic software programs related to graphic design that are currently in use by  the City, including, but not limited to Adobe Illustrator, Adobe Photoshop, Adobe  Pagemaker, QuarkXPress, PowerPoint and Adobe Acrobat.
  • Perform computerized layout and paste-up.
  • Create aesthetically attractive and visually balanced documents.
  • Maintain record keeping systems.
  • Estimate time and materials needed for completion of work.
  • Perform bindery room and other print shop duties.
  • Understand and carry out complex oral and written instructions.
  • Follow written and oral instructions.
  • Organize work and meet deadlines including adjusting to shifting priorities.
  • Establish and maintain cooperative relationships with all persons contacted in the course of  work including fellow employees, users of services and outside vendors.
  • Communicate effectively both orally and in writing.
  • Education and Experience

    Any combination of education and experience that provides the knowledge and skills required is qualifying.  A typical way to obtain the knowledge and skills would be:
    Two years of experience in computer aided graphics design utilizing computer software programs currently in use by the City.

    Special Requirements:

    Performance of the essential duties of this position includes the following physical demands and/or working conditions:
    Requires the ability to exert a small amount of physical effort in sedentary to light work involving moving from one area of the office to another; sufficient hand/eye coordination to perform skilled repetitive movements such as typing, and/or the use other office equipment.  May involve extensive exposure to Video Display Terminal. Tasks require visual perception and discrimination and oral  communications ability. Tasks are regularly performed without exposure to adverse environmental conditions.

    Career Ladder Information

    Experience gained in this classification supplemented by additional education or training may serve to meet the minimum requirements for promotion to the Central Services Coordinator.